In the investment world, where results are measured in percentage terms, it is very easy to lose track of the real value of advice. Of all
the participants in the ‘investment value chain’, historically it has been the financial adviser who has most keenly felt the pressure to
reduce their fees. Being people centric at heart, quite often they oblige. As it turns out, quite unfairly, as we will explain below.
Consider the illustration showing investor returns:
|Comparison||Return % per annum|
|Stock market (eg JSE, S&P, Dow Jones)||10.0%|
|Managed Equity Fund (a fund manager)||12.0%|
|Excess Investor Return (Difference between stock market and the Fund||2.0%|
| Less: fund manager fees (cost of accessing the fund)||1.25%|
|Net return received||10.75%|
At a glance this shows the investor receiving a net 10.75% return from the fund manager for a fee of 1.25%. Seemingly a good deal.
Take then a financial advice fee of 0.75% p.a over and above the fund manager’s fee, and we are back to square one: the stock market
return of 10.00%. Many investors do this simple comparison and start to question the value of advice, with the fund manager receiving
substantially more gratitude for the returns delivered.
The reality could not be more different. This comparison, while simple, illustrates how the value of advice can get lost in the numbers. Here’s why…